To boost online presence for your Bpo firm, you should consider opening a My Bpo Business Tumblr, My Bpo Business LinkedIn or Video blogging in the form of My Bpo Business Quora. The aim, of this post, is not, however, to talk about blogging but rather to highlight ways LinkedIn can be of use for your Bpo Business. A blog can be in form of a WordPress, LinkedIn, Blogger, Vlog (Video blogging) example of which is Youtube. To optimize your company for search engine you should make sure you always use keywords in the company profile say, for example, the keywords for this post is My Bop Bussiness Sulekha, My Bop Bussiness Youtube, and My Bop Bussiness Delhi.
LinkedIn is said to be connecting over 450 million professionals. LinkedIn is a type of blog; it works pretty much like a blog. The following are ways to improve your business with LinkedIn.
For a business to keep growing, we must continue to look inward into new ways. Business process outsourcing firms are firms that help in linking individual or companies who are ready to work as a third party agent to the firms who requires their services on a temporary basis. Since the advent of business blogging over a decade ago, businesses have taken a new direction in marketing. For a Bpo firm to keep growing, they must also embrace the best marketing strategies available. Some years ago, all that was required for business as an online reference. That has, however, changed significantly. Major and medium scale business now have blogs to protect their interest and market them to a wider base of customers. There are over 4 billion people on the internet which makes the internet by far the largest platform to reach out to people. To place your Bpo Business on the internet, you can open up a blog or a social media page.
Create your profile
LinkedIn shares properties with social media but it is better describe as a blog because that’s what it is actually. So you can start by creating a presentable LinkedIn profile which is your first shot to people. Also worthy of note is the necessity of an effective LinkedIn company page where you put the basic information about your company.
Define your Goals
You must know why you a creating a LinkedIn page for your business, what you wish to achieve by it and how you intend going about achieving it. Define the type of audience you want,the service you want to offer. The most important thing is to have a clear goal in your head and be sure of how to achieve it.
Search Engine Optimization
You will agree with me there is no point being on LinkedIn if your company cannot be reached easily. This search engines must be included in the required post and must be exactly the same words or phrase. If your keyword is married and you wrote marriage, then you haven’t inserted the keywords because the computer algorithm was not given what you are looking for. If you are not sure of what keywords to use for a post, what you will do is to imagine what you or a potential customer will type to look for the service.
You must also ensure to link your company page which will boost your search engine ranking. Also needed for search engine optimization is to continue updating your page with quality contents. Without contents your page cannot rank and do not try to override the search engine, you will eventually be caught and you will lose so much for it.
Reach out to more followers
The very essence of being on LinkedIn is to boost your audience, so do not forget your main goal. Make your contents interesting enough because your biggest followers are those who follow your company page as they will see the posts you make on it. If your contents are found beneficial, people will surely spread it on your behalf. You can also be a little more aggressive in your sought for followership by ensuring the people working with you follows you and broadcast your post, this gets to their friends and spread more by so doing.
Sponsor your Best Content
LinkedIn has a form of advertising that promotes your contents in the Linkdin feeds of professionals you wish to reach. Contents are allowed for publishing if it gets a lot of positive reviews and feedback from your followers. So once you have this sort of contents on your company page, do not hesitate to publish as this will help you attract more followers simply because of your company updates available in front of them
Aside sponsored contents you can also seek to advertise in the LinkedIn ads. These are some of the ways LinkedIn can be used to further boost your company popularity.